Lucent (previously named Luna) is an annual creativity fair that aims to promote mental health awareness through art, workshops, talks, and performances. As the Creatives Head, I was responsible for designing of the event’s identity and collateral + managing a team of ~5 creatives.

Theme

A common thread I noticed in the stories of the mentally ill is that sadness is experienced as “a dark place”. As a response to this, I decided to base the fair’s theme on light. This can convey multiple positive meanings, like hope and warmth.

Color

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The fair’s palette consists of muted primary colors. Beige is the neutral used along with this.

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The fair’s logo is an eye with a sun as its pupil. It represents both hope and awareness. To give the fair’s identity a “human” look, I decided to draw both the icon and logotype by hand. This was done through Procreate and Adobe Photoshop.

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Logotype sketches (left), approved sketch (right)

Credits to Gabrielle Larin for the logotype ideation.

Collateral

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Final poster

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Logo profile (top left), sample DP (top right), cover photo (middle), sample workshop (bottom)

Results

Compared to last year, Lucent Fair 2018 was a success. Key success metrics include the following:

  • 150-200 participants (last year only had ~50)
  • 3k+ reach (Facebook)
  • ~120k pesos in donations

Credits

  • Mira Arguelles: Project Head (thank you for all your direction!)
  • Tracey Dela Cruz, Natalia Aguilar, Gabrielle Larin, Kriztin Cruz, Kitkat Barreiro: Lucent Creatives (thank you for all your help!)